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Hey there! I'm Cory Verschueren. Currently the Director of Acquisition Art at TechStyle Fashion Group, a fashion collective with a lifetime of experience in photography and videography.
Prior to this role, I spent two years as multi-media manager / Art Director at BoxyCharm, a DTC premium beauty subscription service, and three years as the Art Director at Funrise Toys, a global toy designer and manufacturer with a diverse portfolio of brands and licensing agreements. My work history also includes Hasbro, Mattel, Younique Beauty, and Laundry Service, an advertising agency representing Beats by Dre. Keep scrolling to see some career highlights. Let's create something together!
TechStyle hired me to lead a dynamic creative team that brings performance marketing campaigns to life.
DIRECTOR, AQUISITION ART
We’ve done it all - from launching the brand’s first linear TV campaign and rigorous A/B testing on social media channels to executing monthly editorial campaigns. We are the masterminds behind an annual media budget of $20M across 2 brands.
MULTI-MEDIA MANAGER & ART DIRECTOR
It was a privilege to oversee the talented design team behind luxe beauty subscription service, BoxyCharm.
I took on a role as their Multi-Media Manager and Art Director in 2019. Creatives went to the next level with my careful planning and execution of inventive, organic, and paid advertising tactics. In addition to overseeing the art direction for these complex omnichannel marketing strategies, I managed and mentored a crew of photographers and videographers to elevate the quality of their output. I steered the team’s collaborative efforts to define - and refine - the BoxyCharm brand and ensure consistency throughout multiple subscription tiers.
ART DIRECTOR
Funrise Toys recruited me as their Art Director in 2016 to launch an in-house creative team.
It was a busy couple of years while I maintained consistent brand standards across six different toy lines and pushed their visuals to unprecedented creative heights in the company. My output at Funrise included three television spots, graphics for product packaging, social media content, and photography for e-commerce platforms.
CREATIVE LEAD CONTRACTED
When Younique Beauty needed to hire a freelance Art Director and Photographer, they called me.
I guided a team of photographers and videographers through three successful annual conventions with more than 70,000 attendees. I also produced animated and filmed media assets for several product launches.
Brands I Worked With
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